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There are two separate language systems — one for what shoppers see on your offers, and one for the admin dashboard you work in.

Storefront translations (what shoppers see)

In the Style step, the translations bar lets you maintain the offer’s text in multiple languages. Shoppers see the language matching their storefront locale; everyone else gets the default. Supported shopper languages: English, French, Spanish, German, Italian, Portuguese, Russian, Hungarian, Chinese, Japanese, and Korean.
  • Add language — adds a language tab to the editor
  • Make default — switches which language is the fallback
  • Enable/disable — temporarily turn a language off without deleting its content
  • Remove — delete a language and its content
Standard labels (Subtotal, Total, Free, and so on) are translated automatically for all supported languages. Your custom copy — titles, paragraphs, CTA text — starts blank in a newly added language until you fill it in; there’s no machine translation.

Admin language (what you see)

The dashboard itself has a separate language switcher on the Home page. It changes the app’s admin interface language only — it has no effect on what shoppers see. The choice is saved per store.

Troubleshooting

Check the language is enabled (not just added), and that the specific fields are filled in for that language — empty fields fall back to the default language’s text.
That’s expected — the admin switcher only affects the dashboard. Offer text is managed per-language in the Style step’s translations bar.

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