Targeting rules

Every limit can be narrowed so it only applies to certain customers or regions. Both options appear in the limit editor’s General tab.

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Customer tag targeting

Enable Apply this rule only to specific customer tags to restrict the limit to customers carrying certain tags in Shopify — for example wholesale, vip, or b2b.

1. Check the option in the Customer tag based Rule section.
2. Click Browse to search and select tags from your store.

Typical uses:

• Give wholesale customers a higher maximum (or no limit) by creating one limit for everyone and a separate, more permissive limit targeted at the wholesale tag
• Enforce an MOQ only for b2b-tagged customers

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Country-based rules

Enable Apply this rule only to specific countries in the Country-based Rule section, then click Browse country and select one or more countries. The limit then only applies to customers ordering from those countries — useful for regional shipping restrictions or country-specific quantity caps.

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How multiple limits combine

You can run several limits at once — for example, a store-wide order limit plus targeted product limits. Each active limit is evaluated independently, and the cart must satisfy all of them before checkout is allowed.

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