> ## Documentation Index
> Fetch the complete documentation index at: https://help.yuko.so/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics

> How impressions, conversions, and revenue are counted.

Analytics appear in two places: summary tiles and per-offer columns on
the **Offers** page (scoped by its date-range filter), and offer counts
on the dashboard.

| Metric          | How it's counted                                                                                    |
| --------------- | --------------------------------------------------------------------------------------------------- |
| Impressions     | Once per offer per page view, when the widget actually renders on the storefront                    |
| Conversions     | Recorded when a paid order is attributed to the offer (from Shopify's order webhooks)               |
| Conversion rate | Conversions ÷ impressions, per offer                                                                |
| Revenue         | The attributed order value from paid orders, recorded in the order currency and your store currency |

Notes for interpreting the numbers:

* Impressions require the widget to render — if the **Yuko Extension**
  embed is off, you get zero impressions, not zero interest.
* Conversions and revenue come from **paid** orders only; abandoned
  checkouts never count.
* The summary tiles include offers you've since deleted; the per-offer
  table shows live offers.

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## Related topics

- [Analytics](/cart-drawer/analytics.md)
- [FAQ & troubleshooting](/bundles-discounts/troubleshooting.md)